March 30, 2010

EIE and MySpace Unveil Internet Safety Ad in Times Square


Media Contact: Cris Clapp Logan

Washington, D.C.—Enough Is Enough® (EIE), a non-profit organization dedicated to keeping children safe online, announced the launch of a new Jumbotron ad campaign in Times Square in New York City.  The video ad campaign, sponsored by MySpace and made possible through in-kind support from CBS and Neutron Media, highlights the many challenges parents face as they try to protect children from online dangers and points parents to EIE’s new multi-media program, Internet Safety 101SM®.


“Parents today must protect their kids from pornography, predators, cyberbullying and sexting on multiple Internet-enabled devices, so, it’s no wonder parents feel overwhelmed,” commented EIE President and Chairman Donna Rice Hughes.  “We developed the Internet Safety 101SM program to help educate and empower parents and other adults to protect the children under their care, and we are thrilled to draw attention to this valuable program in one of the world’s most famous landmarks.”


“Kids can now access hardcore, deviant pornography for free online—content far more graphic than what their parents might have found in the sex shops and peep shows that lined Broadway twenty years ago,” said Ms. Rice Hughes.


EIE's four-part DVD teaching series, accompanying workbook, and Web site - - are designed to bring world-class online safety experts directly to individuals and groups. Included in the high-definition video series are poignant true stories, savvy dialogues and exclusive footage from victims and a variety of experts in the field of law enforcement, technology and psychology. Parents and families can use Internet Safety 101SM®'s in-depth materials, particularly the practical, easy-to-use "Rules 'N Tools®" booklet, to engage their kids in a meaningful dialogue about common-sense ways to keep them out of harm's way.


“Our company began its relationship with Enough Is Enough® over three years ago to help create a resource to let parents know they are not alone in their fight to protect their children online,” said Hemanshu Nigam, MySpace Chief Security Officer.  “We are pleased to help spread the word about Enough Is Enough®’s Internet Safety 101SM program through this campaign.”  A MySpace blog about the ad can be seen here.


Pictures of the 10-second ad, which will be running for five months in Times Square, can be seen below. MySpace and AOL have also provided in-kind ad space to run the ad on their respective Web sites.

For more information about the Internet Safety 101SM®' program and helpful Internet safety guidance and resources, please visit


About Enough Is Enough®


Enough Is Enough® (EIE), a non-partisan, 501(c)(3) non-profit organization, emerged in 1994 as the national leader on the front lines to make the Internet safer for children and families. Since then, EIE has continued to pioneer efforts to confront online pornography, child pornography, sexual predation, cyberbullying and sexting with innovative programs, the most recent of which is Internet Safety 101SM®.


EIE's Internet Safety 101SM® national partners include: the U.S. Department of Justice, Office of Juvenile Justice and Delinquency Prevention; MySpace; AOL; Verizon; Microsoft; AT&T; and The Salvation Army.