May 19, 2010

AT&T Supports EIE during National Youth Traffic Safety Month



Contribution Honors Those Who Took AT&T’s Pledge to Not Text & Drive


For more information, contact:

LeeAnn Merritt

Phone: (202) 722-5021



DALLAS, May 20, 2010 As part of National Youth Traffic Safety Month, AT&T* is honoring the more than 28,000 individuals who have already taken AT&T’s pledge to not text and drive by contributing $250,000 to safety organizations committed to distracted driving prevention.  

Contributions were given to: National Organizations for Youth Safety (NOYS), ConnectSafely, Enough is Enough, Family Online Safety Institute (FOSI), iKeepSafe, Put on the Brakes, Inc., Stay Alive Just Drive and Teens in the Driver Seat.

The recipients are committed to raising awareness about the risks of texting and driving and reminding teens that that text messages can – and should – wait until after driving. The Txtng & Driving campaign message of “It Can Wait” is particularly critical during May, National Youth Traffic Safety Month, a month when many teens are hitting the roads for prom, graduation parties, summer jobs and road trips with friends.

National Organizations for Youth Safety (NOYS), a collaborative network of national organizations and federal agencies that focus on youth safety and health, is the primary recipient of the AT&T contribution. NOYS plays a major role in the efforts around National Youth Traffic Safety Month.  During May, and throughout the year, NOYS empowers youth to take action and lead through peer to peer traffic safety education and service learning. 

“Our nation’s teens are the most critical audience to reach. AT&T’s contributions will help empower the recipient organizations to continue spreading the important message that ‘It Can Wait’ – no text message is worth the risk of sending or reading while behind the wheel,” said Laura Sanford, president of the AT&T Foundation. “We encourage youth, and also their parents and teachers, to take the pledge at and visit AT&T’s online resource center to download information about texting while driving.”

“Distracted driving is a serious issue for all drivers – especially less experienced teen drivers,” said Sandy Spavone, executive director of NOYS. “National Organizations for Youth Safety is grateful for AT&T’s support and leadership to help keep our youth safe on the road.”

Since the campaign launched in March 2010, more than 13,000 visitors to the AT&T page on Facebook have taken the pledge to not text and drive, in addition to more than 15,000 AT&T employees. AT&T continues to raise awareness about the issue of texting and driving through a multifaceted initiative to educate employees, customers and the general public about using wireless devices safely while driving.

AT&T and its employees also remain committed to this effort.  AT&T recently formed a Teen Advisory Council to provide input and feedback on the “It Can Wait” campaign. The panel, which includes 10 members – all teens of AT&T employees – from New Jersey, Texas, Georgia, Illinois and California, was selected from more than 60 self-nominations submitted nationally. It meets quarterly using AT&T’s Telepresence videoconference facilities.

Since 2009, the company has revised its wireless and motor vehicle policies to more clearly and explicitly prohibit texting and driving, impacting its approximately 280,000 employees; incorporated a don’t-text-and-drive message on the plastic clings that protect handset screens on the majority of new devices sold in AT&T’s more than 2,200 stores; and will integrate campaign messaging in AT&T catalogs, in-store signage and collateral, bills, e-mails, newsletters and more.

Find More Information Online:

Web Site Links:

Related Media Kits:

AT&T Web Site

AT&T Wireless Web Site

AT&T Smart Limits

Text Messaging

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AT&T Keeps Parents and Kids Connected with New AT&T FamilyMap Tool and Affordable New Devices

Wireless Safety Tips

Smart Limits for Wireless

A Parent's Guide to Texting


* AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.


About AT&T

AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation’s fastest 3G network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet and voice services. A leader in mobile broadband, AT&T also offers the best wireless coverage worldwide, offering the most wireless phones that work in the most countries.  It also offers advanced TV services under the AT&T U-verseSM and AT&T │DIRECTVSM brands. The company’s suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T Advertising Solutions and AT&T Interactive are known for their leadership in local search and advertising. In 2010, AT&T again ranked among the 50 Most Admired Companies by FORTUNE® magazine. 

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About Philanthropy at AT&T

AT&T Inc. (NYSE:T) is committed to advancing education, strengthening communities and improving lives. Through its philanthropic initiatives and partnerships, AT&T has a long history of supporting projects that create learning opportunities; promote academic and economic achievement; and address community needs. In 2009, nearly $155 million was contributed through corporate-, employee- and AT&T Foundation-giving programs.


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